APRA ran a recent workshop with Ariel Hyatt - www.arielpublicity.com - on music and social media. Here’s some of the gold I gleaned from it...there was lots!!
Yesterday’s gone - the old way of ‘making it’ in the music industry is no longer a viable path. Some of the stat’s were eye opening. In the US market last year…
- Just over 5000 artists sold over 1000 albums
- Around 1500 artists sold over 10,000 albums
- Of those 1500, only 200 were new artist!
Getting signed, making a mega album and living off it just doesn’t happen any more.
A new way - while still in flux, Ariel pointed to the opportunities made available by social media. Here’s some of her suggestions…
- Check out these - a lot of her thoughts were consolidated from these guys...
- 1000 true fans - http://ping.fm/Zw2K6
- Tribes - Seth Godin (I’ve just finished reading this...I’ll blog some thoughts soon)
- The Long Tail - http://ping.fm/zVtZG
- Fix up your own website. Get everything you need on the homepage, and make sure it’s quick. (I think the stat was 3.5 sec before people start moving on). Make sure there’s a lot of interconnectivity with your other sites.
- Be strategic and proactive about your marketing. I didn’t get all the stats about blogging, but one that stood out - if your album is blogged about 40x prior to its release, its sales will be 6x the average...irrespective of whether it’s a major label or indie release!
- Build an online strategy
- Map out a goal based marketing strategy
- Persevere - 2 way communication takes time
- Ask for help - use your communities leverage
- Authenticity and transparency are vital
No comments:
Post a Comment